The Study of Racialism Forum Index
The Study of Racialism
Discussion of U.S. Racialism
Please read The Rules before posting.
 
 FAQFAQ   SearchSearch     RegisterRegister 
   Log inLog in 
'

The Whitening of Beyonce
Goto page 1, 2  Next
 
Post new topic   This topic is locked: you cannot edit posts or make replies.    The Study of Racialism Forum Index -> Popular Culture
Author Message
anonymouse
Wizard
Wizard


Joined: 09 Oct 2007
{Posts: 603 }

PostPosted: Fri 08 Aug 2008 14:26    Post subject: The Whitening of Beyonce Reply with quote

L'Oreal denies lightening Beyonce's skin in ad

By Candice Choi, Associated Press

NEW YORK — Cosmetics giant L'Oreal says it didn't lighten Beyonce's skin tone in an ad.

"We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color," the Paris-based company said in a statement sent to the Associated Press Thursday.

The ad is in the September issues of Elle, Allure and Essence on stands now.

L'Oreal, the maker of Garnier hair care and Lancome cosmetics, is the world's largest cosmetics maker.

A representative for Beyonce said the singer would have no comment beyond L'Oreal's statement.
FIND MORE STORIES IN: New York City | Scarlett Johansson | Beyonce | Time Warner Inc. | Allure | Elle | Essence | Kerry Washington | Milla Jovovich | Eva Longoria Parker | Lancome | L'Oreal Paris | Garnier

In the two-page L'Oreal ad, Beyonce's wind-swept hair is a reddish blond shade with highlights. A box of Feria in the ad features a white woman with a similar hair color.

The ad created a stir after it was pointed out Wednesday by celebrity gossip website TMZ, which is owned by Time Warner Inc.'s AOL unit.

TMZ's post showed side-by-side photos comparing the ad with a photo of Beyonce with noticeably darker skin and hair. It was the site's most commented on post Thursday afternoon.

Beyonce's lighter appearance in the L'Oreal ad may just be the result of creative touchups or lighting to balance her highlighted hair, said Cynthia Park, president of K&L Advertising, a multicultural advertising firm based in New York City.

Still, she said companies need to be particularly careful when playing with the images of ethnic minorities in ads.

"Or you end up falling victim to these types of situations," Park said.

Beyonce has been a spokeswoman for L'Oreal since 2001. Other spokeswomen for L'Oreal include Scarlett Johansson, Milla Jovovich, Eva Longoria Parker and Kerry Washington.

A representative for Elle said magazine ads are reviewed before they are printed, but wasn't sure of the exact procedure for checking content. Representatives for Essence and Allure magazines were not immediately available for comment.


Back to top
Richard Miller
Mentor
Mentor


Joined: 26 May 2007
{Posts: 394 }
Location: San Antonio, Texas

PostPosted: Fri 08 Aug 2008 14:47    Post subject: Reply with quote

...I never know Beyonce when I see her pic. For some reason, she never looks the same in any two pics... at least not to me.
Back to top
gemini072
Moderator
Moderator


Joined: 27 Nov 2004
{Posts: 2678 }

PostPosted: Fri 08 Aug 2008 16:36    Post subject: Re: The Whitening of Beyonce Reply with quote

anonymouse wrote:
L'Oreal denies lightening Beyonce's skin in ad

By Candice Choi, Associated Press

NEW YORK — Cosmetics giant L'Oreal says it didn't lighten Beyonce's skin tone in an ad.

"We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color," the Paris-based company said in a statement sent to the Associated Press Thursday.

The ad is in the September issues of Elle, Allure and Essence on stands now.

L'Oreal, the maker of Garnier hair care and Lancome cosmetics, is the world's largest cosmetics maker.

A representative for Beyonce said the singer would have no comment beyond L'Oreal's statement.
FIND MORE STORIES IN: New York City | Scarlett Johansson | Beyonce | Time Warner Inc. | Allure | Elle | Essence | Kerry Washington | Milla Jovovich | Eva Longoria Parker | Lancome | L'Oreal Paris | Garnier

In the two-page L'Oreal ad, Beyonce's wind-swept hair is a reddish blond shade with highlights. A box of Feria in the ad features a white woman with a similar hair color.

The ad created a stir after it was pointed out Wednesday by celebrity gossip website TMZ, which is owned by Time Warner Inc.'s AOL unit.

TMZ's post showed side-by-side photos comparing the ad with a photo of Beyonce with noticeably darker skin and hair. It was the site's most commented on post Thursday afternoon.

Beyonce's lighter appearance in the L'Oreal ad may just be the result of creative touchups or lighting to balance her highlighted hair, said Cynthia Park, president of K&L Advertising, a multicultural advertising firm based in New York City.

Still, she said companies need to be particularly careful when playing with the images of ethnic minorities in ads.

"Or you end up falling victim to these types of situations," Park said.

Beyonce has been a spokeswoman for L'Oreal since 2001. Other spokeswomen for L'Oreal include Scarlett Johansson, Milla Jovovich, Eva Longoria Parker and Kerry Washington.

A representative for Elle said magazine ads are reviewed before they are printed, but wasn't sure of the exact procedure for checking content. Representatives for Essence and Allure magazines were not immediately available for comment.




Beyonce is not a darker skinned woman

That first pic is lighting, makeup and tanning
Back to top
OTHER
Moderator-at-Large
Moderator-at-Large


Joined: 14 Sep 2007
{Posts: 904 }
Location: Florida

PostPosted: Sat 09 Aug 2008 16:45    Post subject: Reply with quote

They may have lightened it, but it may just be she's not very tan right now. Plus, the lighting could have made her appear more pale than usual. I wonder if the people hyping this up realize how light Beyonce really is???





Back to top
onlyhuman77
Regular User
Regular User


Joined: 15 Apr 2008
{Posts: 98 }
Location: Harlem, NYC

PostPosted: Sat 09 Aug 2008 16:58    Post subject: Reply with quote

Depending on the lighting a person's complexion can be completely flushed out (if they are of a certain complexion).
Back to top
gemini072
Moderator
Moderator


Joined: 27 Nov 2004
{Posts: 2678 }

PostPosted: Sat 09 Aug 2008 17:09    Post subject: Reply with quote

OTHER wrote:
They may have lightened it, but it may just be she's not very tan right now. Plus, the lighting could have made her appear more pale than usual. I wonder if the people hyping this up realize how light Beyonce really is???







People have a lot hate thing with Beyonce.
They accused her of being lightened up for Dream Girls too
People of certain complexions lighten darken depending on seasons and sun exposure. Diet rest affects complexion too
But the girl if light complexioned and a little make up a little lighting can make her already fair complexion paler
She also had blond hair in her early years






Last edited by gemini072 on Tue 26 Aug 2008 02:07; edited 1 time in total
Back to top
pianoplayer111
Mentor
Mentor


Joined: 16 May 2007
{Posts: 379 }

PostPosted: Wed 20 Aug 2008 14:28    Post subject: Reply with quote

Richard, I agree...I've heard other people say that too.



She looks completely different in most photos and even on TV sometimes.



"Pale" isn't the word I would use to describe her. She's more of a light medium brown/golden bronze complexion. I think she appears much lighter at times due to certain makeup techniques and lighting tricks.
Back to top
fwsweet
Administrator
Administrator


Joined: 26 Nov 2004
{Posts: 4537 }
Location: Palm Coast, FL

PostPosted: Wed 20 Aug 2008 14:38    Post subject: Reply with quote

FWIW, MaryLee and I have a white grandson who becomes a black (or at least medium-brown) grandson after a day in the sun. We just got back from a family-reunion weekend at the Atlantis resort in Nassau, Bahamas and are now looking at the photos. I wiish I could show you the dramatic difference between morning and evening, but Melanie (their mom) has threatened me with terrible consequences if I post the photos.
Back to top
gemini072
Moderator
Moderator


Joined: 27 Nov 2004
{Posts: 2678 }

PostPosted: Wed 20 Aug 2008 15:26    Post subject: Reply with quote

pianoplayer111 wrote:
Richard, I agree...I've heard other people say that too.



She looks completely different in most photos and even on TV sometimes.



"Pale" isn't the word I would use to describe her. She's more of a light medium brown/golden bronze complexion. I think she appears much lighter at times due to certain makeup techniques and lighting tricks.


Actually Beyonce has said in interviews that she tans, she likes to go tanning. So she is probably a lot lighter than what we see on stage. Tanning makes a person look a bit more fit too, toned.
Back to top
OTHER
Moderator-at-Large
Moderator-at-Large


Joined: 14 Sep 2007
{Posts: 904 }
Location: Florida

PostPosted: Thu 21 Aug 2008 13:41    Post subject: Reply with quote

fwsweet wrote:
FWIW, MaryLee and I have a white grandson who becomes a black (or at least medium-brown) grandson after a day in the sun. We just got back from a family-reunion weekend at the Atlantis resort in Nassau, Bahamas and are now looking at the photos. I wiish I could show you the dramatic difference between morning and evening, but Melanie (their mom) has threatened me with terrible consequences if I post the photos.


Will mama let you crop a picture just to show us the before and after skin tones?
Back to top
fwsweet
Administrator
Administrator


Joined: 26 Nov 2004
{Posts: 4537 }
Location: Palm Coast, FL

PostPosted: Thu 21 Aug 2008 15:00    Post subject: Reply with quote

OTHER wrote:
Will mama let you crop a picture just to show us the before and after skin tones?

I shall ask.
Back to top
werta
New User
New User


Joined: 09 Nov 2005
{Posts: 29 }

PostPosted: Mon 25 Aug 2008 21:52    Post subject: Reply with quote

I wish I could you show you a Destiny's Child poster I found the other day in my one of my boxes and you will see how darker Beyonce really is- I hope she is Beyonce-.Even her nose is very different.She is a shade lighter than Kelly Rowland. I have scanned that poster.It is stored on my computer.But I can't post it on this forum.[/img]
Back to top
fwsweet
Administrator
Administrator


Joined: 26 Nov 2004
{Posts: 4537 }
Location: Palm Coast, FL

PostPosted: Mon 25 Aug 2008 22:04    Post subject: Reply with quote

werta wrote:
I can't post it on this forum.

Why not? You should be able to Click here to upload a picture from your computer into your personal image folder at the onedroprule.org website.
Back to top
gemini072
Moderator
Moderator


Joined: 27 Nov 2004
{Posts: 2678 }

PostPosted: Tue 26 Aug 2008 02:09    Post subject: Reply with quote

werta wrote:
I wish I could you show you a Destiny's Child poster I found the other day in my one of my boxes and you will see how darker Beyonce really is- I hope she is Beyonce-.Even her nose is very different.She is a shade lighter than Kelly Rowland. I have scanned that poster.It is stored on my computer.But I can't post it on this forum.[/img]


lol Beyonce is not dark skinned

I've seen too many photos of her as a child and teen
as well as video footage,
the girl was even blondish as a child
Back to top
werta
New User
New User


Joined: 09 Nov 2005
{Posts: 29 }

PostPosted: Tue 26 Aug 2008 17:09    Post subject: Reply with quote



This is Destiny Child during Suvivor era.
Back to top
gemini072
Moderator
Moderator


Joined: 27 Nov 2004
{Posts: 2678 }

PostPosted: Tue 26 Aug 2008 22:13    Post subject: Reply with quote

werta wrote:


This is Destiny Child during Suvivor era.


She's not dark skinned
I don't understand why people go the lengths they do to
make her out to be something she isn't.



Back to top
Famu
Mentor
Mentor


Joined: 27 Sep 2007
{Posts: 243 }

PostPosted: Fri 29 Aug 2008 04:00    Post subject: Reply with quote

gemini072 wrote:
werta wrote:


This is Destiny Child during Suvivor era.


She's not dark skinned
I don't understand why people go the lengths they do to
make her out to be something she isn't.





Even your picture you posted is not as ridiculously light as the picture they posted of B.

I agree that Beyonce is light-skinned. They probably just chose an extremely light picture of Beyonce to go with that wig of hers.

My major problem isn't even her skin color--it's how ridiculous she looks in that picture trying to peddle hair dye while wearing fake hair. LOL.
Back to top
OTHER
Moderator-at-Large
Moderator-at-Large


Joined: 14 Sep 2007
{Posts: 904 }
Location: Florida

PostPosted: Fri 29 Aug 2008 12:51    Post subject: Reply with quote

Famu wrote:
gemini072 wrote:
werta wrote:


This is Destiny Child during Suvivor era.


She's not dark skinned
I don't understand why people go the lengths they do to
make her out to be something she isn't.





Even your picture you posted is not as ridiculously light as the picture they posted of B.

I agree that Beyonce is light-skinned. They probably just chose an extremely light picture of Beyonce to go with that wig of hers.

My major problem isn't even her skin color--it's how ridiculous she looks in that picture trying to peddle hair dye while wearing fake hair. LOL.


Hey, maybe they dyed her lace wig with L'oreal's hair dye! You never know! Laughing Laughing Laughing
Back to top
anonymouse
Wizard
Wizard


Joined: 09 Oct 2007
{Posts: 603 }

PostPosted: Fri 29 Aug 2008 15:30    Post subject: Reply with quote

Famu wrote:
gemini072 wrote:
werta wrote:


This is Destiny Child during Suvivor era.


She's not dark skinned
I don't understand why people go the lengths they do to
make her out to be something she isn't.





Even your picture you posted is not as ridiculously light as the picture they posted of B.

I agree that Beyonce is light-skinned. They probably just chose an extremely light picture of Beyonce to go with that wig of hers.

My major problem isn't even her skin color--it's how ridiculous she looks in that picture trying to peddle hair dye while wearing fake hair. LOL.


L'oreal is just showing that their hair products are safe to use on horses too
Back to top
OTHER
Moderator-at-Large
Moderator-at-Large


Joined: 14 Sep 2007
{Posts: 904 }
Location: Florida

PostPosted: Fri 29 Aug 2008 15:40    Post subject: Reply with quote

anonymouse wrote:
Famu wrote:
gemini072 wrote:
werta wrote:


This is Destiny Child during Suvivor era.


She's not dark skinned
I don't understand why people go the lengths they do to
make her out to be something she isn't.





Even your picture you posted is not as ridiculously light as the picture they posted of B.

I agree that Beyonce is light-skinned. They probably just chose an extremely light picture of Beyonce to go with that wig of hers.

My major problem isn't even her skin color--it's how ridiculous she looks in that picture trying to peddle hair dye while wearing fake hair. LOL.


L'oreal is just showing that their hair products are safe to use on horses too


LOL!!! Laughing Laughing Laughing
Back to top
Display posts from previous:   
Post new topic   This topic is locked: you cannot edit posts or make replies.    The Study of Racialism Forum Index -> Popular Culture All times are GMT
Goto page 1, 2  Next
Page 1 of 2

 


Powered by phpBB © 2001, 2005 phpBB Group